I caught myself doing the exact thing I tell clients not to do. Mid client rebrand, adding another colour, another font, a few more icons, and every single one felt like an improvement at the time. Then I stepped back and went… oh.
This episode’s about why we all default to adding, and what it’s costing you.
What we get into:
The moment I realised I’d have to cut hours of work (and why I was lucky)
The Lego bridge experiment that explains why your brain never offers “remove” as an option
Why the thing you’re proudest of is the thing paying the price
If any of this is hitting a nerve, my Brand Roast is now a self-assessment!
You go through it yourself, privately, and it shows you what’s actually doing a job in your brand and what’s just sitting there → studiocoya.com/roast
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