This week I’m breaking down a word I say on the pod all the time and I think everyone’s been hearing me slightly wrong on: consistency. It doesn’t mean post more. And it doesn’t mean use the same template every time either. I’m using Dishoom as the example, talking about the visual language that makes an offer feel unmistakably its own, and how dialling elements up and down in different places isn’t inconsistent, it’s appropriate.
What we get into:
Why “just post more” and “same template every time” both miss what consistency actually is
What makes every touchpoint feel like part of the same world
Turning your brand elements into dials you can turn up and down
If you’re not quite sure where your consistency is landing and where it isn’t, take the free Brand Roast self-assessment. It’s a self-guided audit that shows you where the opportunities are in your brand ecosystem and what to tweak.
ROAST YOUR BRAND HERE: studiocoya.com/roast
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