I’m joined by the brilliant and spicy Emelie from Pass the Queso — messaging and sales copy strategist, head honcho of personality-packed copy, and advocate of the phrase “B-minus work is still work.”
We talk about:
How to write faster without sacrificing personality or conversion
Why getting clear on your message makes everything easier (and less emotional)
What “quality” copy really means — and how to know when yours is hitting the mark
Letting go of the pressure to sound clever and embracing the unsexy version first
And how simplifying your process can help you actually enjoy writing (yes, really)
Emelie also shares what happened when she pivoted the messaging for Stand Up Copy — and why regularly revisiting your message is a good thing.
🔗 Connect with Emelie:
Threads: @passthequeso
Website: passthequeso.com
Stand Up Copy: standupcopy.com
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